Privacy and data protection

Privacy Policy

This policy explains which personal data NeWay English collects, why it collects them, with whom it shares them and how you can exercise your rights, in accordance with the Brazilian General Data Protection Law (LGPD, Law No. 13,709/2018).

Last updated: August 28, 2026

Who controls your data

The controller of the personal data processed on this website is NeWay English, which provides the private online English lessons offered at englishneway.com.

For any matter related to privacy and data protection, please contact ivani@englishneway.com.

What data we collect

We collect only what is necessary to reply to your message and to teach the lessons. We do not sell personal data and we do not collect sensitive data.

Data you provide to us

Name, email, phone or WhatsApp number and your multiple-choice answers in our forms: English level, goal, timeline, availability and track of interest. In corporate forms, also company and job title.

Data collected automatically

IP address, browser and device type, pages visited and traffic source, obtained through cookies and analytics tools. These data are used in aggregate form to understand how the website performs.

Data generated during the teaching relationship

If you become a student, we process your lesson history, materials produced, teaching notes and payment records, to the extent necessary to provide the service.

Lessons are intended for adults 18 and older. We do not knowingly collect data from children or teenagers. If we identify such data, it will be deleted.

Why we process your data

The LGPD requires every processing activity to have a clear purpose and a legal basis. These are ours.

Replying to your message and sending a lesson proposal
Legal basis: preliminary procedures related to a contract, at the data subject's request (Art. 7, V).
Providing the lessons and issuing invoices
Legal basis: performance of a contract (Art. 7, V) and compliance with legal and tax obligations (Art. 7, II).
Notifying you when spots open up if you join the waiting list
Legal basis: consent (Art. 7, I), which you may withdraw at any time.
Understanding how the website is used and improving its content
Legal basis: legitimate interest (Art. 7, IX), limited to aggregated browsing data.
Preventing fraud and protecting the security of the website
Legal basis: legitimate interest (Art. 7, IX).

Who we share data with

We do not sell or rent personal data. We share data only with providers that support the operation of the website and the lessons, always limited to what is necessary:

Website hosting, which stores the data submitted through forms. Audience analytics tools, which receive browsing data. Video conferencing platforms, used for online lessons. Payment providers, when services are purchased.

Some of these providers may process data outside Brazil. In such cases, the international transfer takes place with the safeguards set out in Articles 33 et seq. of the LGPD.

We may also share data when required by law, court order or a request from a competent authority.

Cookies

We use cookies that are necessary for the website to work and analytics cookies that help us understand which content is useful. You can block or delete cookies in your browser settings; if necessary cookies are blocked, parts of the website may not work properly.

How long we keep data

We keep contact data while there is interest in hiring our services and for no more than two years after the last contact. Student data are kept during the teaching relationship and for the applicable legal and tax periods afterwards. Data processed on the basis of consent are deleted when you withdraw it.

Security

We adopt technical and administrative measures to protect data, such as encrypted connections (HTTPS), access control and system updates. No system is completely immune, but relevant incidents are reported to data subjects and to the ANPD as required by law.

Your rights under Brazilian data protection law

Your rights

Article 18 of the LGPD guarantees you, at any time and free of charge, the right to:

  • Confirm whether we process your data and access those data.
  • Correct incomplete, inaccurate or outdated data.
  • Request the anonymization, blocking or deletion of unnecessary data or data processed in breach of the law.
  • Request the portability of your data to another provider.
  • Delete data processed on the basis of your consent.
  • Know which public and private entities we share your data with.
  • Be informed about the possibility of not consenting and the consequences of refusing.
  • Withdraw your consent at any time.
  • Object to processing based on legitimate interest.

To exercise any of these rights, write to ivani@englishneway.com. We reply within 15 days. You may also file a complaint with the Brazilian National Data Protection Authority (ANPD).

Changes to this policy

We may update this policy to reflect changes to the website, the services or the law. The date of the latest update appears at the top of the page. In the case of relevant changes, we will notify you through the contact channels you provided.